Businesses are recognizing the need to adapt to changing consumer behaviors and preferences. Traditional marketing approaches that...

Introduction: Customer Relationship Management (CRM) has come a long way since its early beginnings, transforming the way businesses...

CRM analysts play a vital role in today's data-driven business environment. Through their data analysis, segmentation, performance...

Defining the best offer for customers in a telco requires a strategic approach and the implementation of best practices. By leveraging...